Your brand is more than your logo - add some pop with patterns!
The brand I designed quite some years ago now for Osten cafe is possibly one of the earliest brands I created where the pattern associated with it became just as much an identity of the brand as the word mark itself. These days as brands become less about being a “logo” and more about presenting an “idea” of themselves, I find myself working with colour and pattern often before the logo itself emerges. People seek meaning and an emotional connection to the businesses they choose to...
June 9, 2020 Posts 1-1 of 1 | Page
